Find inspiration in Asian flavours
The European market for Asian food has grown with double digit numbers in the past 10 years. Asian ingredients and snacks score high on the trend lists. But the following factors prevent the mainstream European foodservice sector from embracing the dishes from the Orient on a large scale:
- Image of labour intensive preparation.
- Lack of suitable authentic products.
- Absence of clear preparation advice.
Heuschen & Schrouff Oriental Foods, Europe’s no. 1 importer of authentic Asian food, recognised this need in professional kitchens, and has joined forces with the famous Chef Peter Lai1 and Asia’s top suppliers, to match the tradition of their home countries’ cuisines with the modern demands of convenience.