Find inspiration in Asian flavours

The European market for Asian food has grown with double digit numbers in the past 10 years. Asian ingredients and snacks score high on the trend lists. More than ever, Asian food is hot:

• The Asian kitchen is much diversified and offers multitude of tasty and colourful meals.
• Asian veggie meals are just as good as the meaty ones.
• Asian meals combine a lot of vegetables and fruit and are therefore recognised as a healthy and light kitchen.

Heuschen & Schrouff Oriental Foods, Europe’s no. 1 importer of authentic Asian food, recognised these needs new trends in the market. Years ago, It joined forces with the famous Chef Meter Lai and Asia’s top suppliers to match the tradition of Asian cuisines with the modern market demands.

The Challenge

Awareness is the key word for your modern day guests. They are conscious of their health, weight, diet, the quality of food, and the environment. They want food that is honest, authentic, and delicious. Nowadays, your guests also want to make their own choice of what is good for them: from flexitarian to confirmed vegan. And more than ever: the food they are served must be beautiful and instagrammable.

As a Chef, you need to be able to trust the consistent quality of your ingredients. For quickly and efficiently prepared meals. But more important, you need to offer a wide menu of healthy, tasty and beautiful meals to your guests

As customers’ levels of expectation grow higher, innovating the menu card with surprising new Asian flavours is key to keeping them satisfied and want to come back. Golden Turtle for Chefs is ready to take up the Challenge with you!